A Few More Words
I am having difficulty describing my new startup in a few sentences. Despite countless iterations, the perfect 30-second pitch or one-sli...
How to Write a Book… with Feedback and Options
As the author of a book, you make decisions all the time. Do you write about principles or about practices? Do you use the words he and s...
How to Create a Book’s Front and Back Matter
So, your book has a great title, a nice cover, good content, and proper design? What about the front and back matter? The what? The front...
How to Design a Book… Make It an Experience
I’m reading the book Steve Jobs, the exclusive biography by Walter Isaacson. Granted, I’m not a big fan of Steve Jobs, nor ha...
How to Design a Book Cover… 5 Rules
One of the hardest parts of the book writing process is the design of the cover. Some experts claim the book cover is the most important ...
How to Write a Book: Structured or Emergent
I believe most authors apply the hybrid approach to writing. They start anywhere they want, either with a logical outline or with some ra...
How to Define Your Target Audience… with Questions
“Can our organization be a little bit more like Pixar, Spotify, Netflix, Zappos, Virgin, Valve or IDEO? Is there something I can do...
I’ll Speak for Free If You Write a Review
For book authors, Amazon reviews are very important. Reviews sell books. The difference between 10 and 100 book reviews can mean the diff...
Define Your Target Audience
The big checklist that I used while writing my new book #Workout contained the following items:
Remove use of the words “agile�...
Why I Don’t Use Leanpub
It seems not a week goes by without someone asking me, “Why don’t you publish on Leanpub?” or “Have you considered writing on Lea...
13 Business Models for Book Authors
It’s such a great time to write books!
The publishing world is transforming rapidly and smart authors–with a sense of ...
How to Market a Self-Published Book
Now that I’ve almost finished writing my third book I want to learn everything there is to know about publishing and marketing books. A...
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