The Champfrogs Checklist: Status
To get people talking about your ideas you can mint social currency to enable people to gain status. Now we’re finally at the end of th...
The Champfrogs Checklist: Goal
If you understand which goal people have on their minds, you can motivate them more easily. It is said that men have only one thing on th...
The Champfrogs Checklist: Order
By reducing the number of options, and being transparent about benefits and drawbacks, you make it easier for people to choose.
The Champfrogs Checklist: Relatedness
Use the principle of social proof to get people to adopt ideas, by tapping into their desire for relatedness.
The Champfrogs Checklist: Mastery
People like being a master at something. That’s why it’s useful to make them feel competent.
The Champfrogs Checklist: Honor
People prefer to repay their debts, and to show consistent behavior. It is the honorable thing. I call myself a writer. I publish most of...
The Champfrogs Checklist: Curiosity
How can we influence and persuade employees to adopt new ideas and practices? By applying the Champfrogs Checklist!
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