The Blame Game
“You did not receive your order? Well, I did all I could. But they aren’t doing their job properly.”
“They...
How to Write a Book… with Feedback and Options
As the author of a book, you make decisions all the time. Do you write about principles or about practices? Do you use the words he and s...
How to Create a Book’s Front and Back Matter
So, your book has a great title, a nice cover, good content, and proper design? What about the front and back matter? The what? The front...
How to Design a Book… Make It an Experience
I’m reading the book Steve Jobs, the exclusive biography by Walter Isaacson. Granted, I’m not a big fan of Steve Jobs, nor ha...
How to Design a Book Cover… 5 Rules
One of the hardest parts of the book writing process is the design of the cover. Some experts claim the book cover is the most important ...
How to Write a Book: Structured or Emergent
I believe most authors apply the hybrid approach to writing. They start anywhere they want, either with a logical outline or with some ra...
How to Define Your Target Audience… with Questions
“Can our organization be a little bit more like Pixar, Spotify, Netflix, Zappos, Virgin, Valve or IDEO? Is there something I can do...
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