The Republic is not what it once was. The Senate is full of greedy, squabbling…
I’m reading the book Steve Jobs, the exclusive biography by Walter Isaacson. Granted, I’m not a big fan of Steve Jobs, nor have I purchased any of the products he has offered to the world, but there are reasons to admire him. One thing that I can admire is his well-known passion for design and detail. It is, I believe, a talent (or behavior or competence) that is lacking, sadly, among most self-publishing authors.
I believe design is important. I will never claim to be another Steve Jobs, but there is a reason why people call my #Workout book “the most beautiful business book I have ever seen”.
As with Apple computers and Pixar movies, most consumers probably won’t notice all such details and they may not appreciate all the love that went into the design of a product. But most of them do recognize it when a product is of high quality. The usage of a product is not just a transaction; it is an experience.
For books, it is no different. As an author you’re not just a writer of text.
You are the designer of a reading experience.