The big checklist that I used while writing my new book #Workout contained the following items:
Remove use of the words “agile” and “lean”
Remove use of the words “software” and “development”
Remove use of the words “Scrum” and “Kanban”
Granted, I couldn’t entirely prevent the use of these words. Some references to agile communities, software developers, and Scrum books were certainly useful or even important. But at least, I tried to minimize people’s association of my book with the “niche” of agile software development.
It is important to define your target audience when you’re writing a book, because this should have an influence on your style, formatting, visualization, and marketing. I decided to write a book for everyone who feels responsible for management (not only the “managers”). This is reflected in the words I used, the illustrations I made, the layout we created, the different editions I am publishing, and the marketing channels I am using.
The goal is to reach many more creative networkers, not only agile software developers.