We Are Totally Embarrassing Ourselves

Come check out the future of agile practices with guides from Gamestorming, Core Protocols, Management 3.0, and more.

Our team feels so embarrassed.

One of the mantras for startups is, “If you’re not embarrassed by the first version of your product, you’ve launched too late.”

If you’re not embarrassed by the first version of your product, you’ve launched too late.
— Reid Hoffman (investor and co-founder)

As a startup, you should speed up your rate of learning. You can only learn fast when you deliver rapidly and often. Many non-essential product features should not be ready because that would delay your chance of learning about the essential features. And that means you will feel embarrassed because you’re offering people a barely working product.

Which is exactly what our team is doing.

Two days ago, we started offering our Mind Settlers app to a small number of agile coaches who signed up for early access. The first people are now playing with our app! Argghh! They will see that the look-and-feel needs significant improvement. They will see some bugs and strange behaviors. They will find that some things are clunky, ugly, or simply missing. And they will notice there is no iOS version, no web version, no registration, no dashboard… almost nothing, basically.

It’s so embarrassing. Our entire team is hiding in the bushes.


Players see an evolving ecosystem rather than a static framework.

They see step-by-step guides rather than maturity model assessments.

They see GamestormingCore ProtocolsManagement 3.0, and other brands.

In other words, we hope that the early players see the future of agile practices and that they will forgive us for the thousand ways in which our idea is not perfect yet.

Together with our first players, by learning as fast as we can, we hope to realize that future soon.


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