Why Blog?

Why should I blog? Why should you blog?

When I started blogging (5,5 years ago) I did it because I wanted to publish a book. My blog helped me to learn. I learned how to write and what to write. So, my book Management 3.0 has been out for a while, and many readers consider it a success. Done! Mission accomplished. Woohoo!

What now?

For a while I used this blog mainly as a promotional tool. I promoted the Management 3.0 courses, the new Happy Melly business, the DARE conference, and the new Management Workout book I’m writing. But in each of these cases my dear old blog acted merely as an outlet for anything I wanted to share with the world. And yes, that works. (I’m doing it right now. I know a few of you will click on one of the links in this paragraph.)

But I don’t want that anymore. For me it’s not really fulfilling. I want this blog to have a real purpose again!

Why Blog?

Everything starts with Why, says Simon Sinek.

I want to repurpose my blog as a learning tool. My blog should help me along on my journey. What is my journey? Oh, that’s easy! I’ve been thinking about that for a while, and I realized I try to learn how to improve my life as a worker in the creative economy.

I read this on the Harvard Business Review Blog yesterday:

Connected individuals can now achieve what once only centralized organizations could. The implications for this are huge. It changes the basis of market power for organizations because size no longer protects competitive advantage. It changes management because people can figure out for themselves what needs to be done to implement the larger strategy. It changes careers because we no longer need to belong to an organization to be able to create scale or impact. […] Today, what matters is the ability to create, not the ability to first prove you can.

– Nilofer Merchant,
Your Brand is the Exhaust Fume of the Engine of Your Life

There’s my journey!

This is exactly what I’ve experienced in the last three years.

The Connected Creative Individual

My self-published book, my business in courseware licensing, my talks at 25 conferences per year, my idea for a business network, and everything else I do. They all confront me with challenges. The challenges are part of surviving and thriving as a connected creative individual in the 21st century.

And so, I found a new purpose for my blog:

Exploring the Networked Economy,
Creating the New Ways of Work.

Yes, this includes being Agile. And Lean. And management. And complexity. But it also includes entrepreneurship, “work-life balance”, value, happiness, and everything else that I, as a modern creative worker, seek experience with. This is about my individual perspective on creating great work.

You’re going to see some changes on this blog. Some topics will get less attention. Others will move to the front. And each new post should cover a different aspect of this blog’s new purpose. My blog will help me learn again.

Will you join me on my journey?



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  • @GerardChiva

    Hi Jurgen,
    It’s curious, I’ve been recently thinking about this myself. I haven’t got a blog yet, and the main reason (WHY) I should be investing my time and energy is to learn and grow in my career. So I’d be using my blog as a mechanism for helping me and others too.
    Also, sharing my problems with others would probably help others learn too.
    I wouldn’t be looking for notoriety or visibility although many people might be blogging with that purpose, which is completely understandable.
    Probably, creating connections is another nice side effect of blogging, although to me that wouldn’t either be the purpose.

  • http://profile.typepad.com/jurgenappelo Jurgen Appelo

    I know for me it works. And for many others too. The best way to learn something is to teach it, or to write about it. 🙂

  • http://mkltesthead.com/ Michael Larsen

    Jurgen, that’s a great use for a blog. It’s been the prime purpose of mine for the last three and a quarter years. It’s my learning tool, my accountability partner, my milestone marker, my author’s voice, and as a proving ground for ideas, bot for myself and for others.
    The major initiatives I’ve become involved in have all stemmed from experiences shared in my blog. By sharing what I’ve learned, good and bad, exalting and embarrassing, I put a human face to what I do. More to the point, I put *my* face to what I do. This lets people know I’m willing to try, willing to fail, and willing to try again. It’s brought me community, opportunities, and work with two pretty great companies thus far. It’s also allowed me to make a move into presenting and speaking at conferences, something I’d never really thought I’d have the authority to do.
    Log story short, I love seeing people use their blogs for these purposes, as clearinghouses for ideas and ideals. It gives others a chance to adopt them, try them on for ourselves, and then go off on our own and make our own “art”. IMO, that’s a great place to be :).

  • Scott Duncan

    I do find I read your blog less since you have been using it to promote your book(s), training, etc. as I have the books, have heard you speak often, and have other sources for this sort of “announcement” material.
    So I look forward to your “retro” plans!

  • http://profile.typepad.com/jurgenappelo Jurgen Appelo

    Different goals, different audiences. Glad you’re still here, Scott! 🙂

  • http://www.walterarielrisi.com Walter

    Great purpose! Good luck in this new Noop.Nl era!

  • http://www.leanagilepartners.com/ Nancy V.

    Hi Jurgen – I like your new direction, and your general approach of just putting ideas out there and weaving some new connections. Lately I have been having conversations about creativity, and there was recently a really great interview on the radio about creativity in business that I’d like to point out.
    The interview was with ken Robinson, and is here:
    Ken Robinson said creativity is made up of:
    – knowledge
    – discipline
    – imagination
    (This is true in the performing arts, in engineering, in design of all sorts, in science… I switched from art to engineering in school because engineering seemed more creative to me. I still think it is.)
    Ken went on to say that our goals are not linear like a car trip between 2 cities that can be mapped and estimated. Instead it’s more like the medieval meaning of ‘Quest’. That word meant a journey with a purpose, but that the exact path would have to be figured out along the way.
    This sounds very much in tune with what you are feeling now.
    – Nancy V.

  • Murray Silber

    Super excited to see where the journey leads, and what we will learn on it.

  • http://profile.typepad.com/jurgenappelo Jurgen Appelo

    Thanks, Nancy. I like the word quest! 🙂

  • http://intersog.com/ Victoria Mudraya

    Agree with your points – blog is a must today,and really after atarting the blog engagement rises!

  • http://www.evolucionagil.com Pablo Lischinsky

    I study a lot but I have not started blogging yet, I feel it is a debt that I have with myself. Your renewed purpose is motivating and inspiring, thanks.

  • http://profile.typepad.com/jurgenappelo Jurgen Appelo

    It’s easy. What do you want to learn? Then start writing about it. 🙂

  • Malin Bengtsson

    Just came across your latest book and that lead me to your blogg and this post. Curious, did your new purpose work? Has your approach torwards blogging changed since then?

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