These are the 40 best books about influence marketing, persuasion, and spreading ideas. Maybe I can convince you to spread this list? 😉
This could be the most important book list I ever made. We all want to change other people’s minds. We want to convince our spouse, educate our children, influence our colleagues, and manipulate our managers. Every day we deal with customers, suppliers, friends, and politicians, and we often try to change their minds about something.
That’s why we need these books.
The books listed here cover various areas, such as trust, stories, brain science, games, and social networks. But they all have one thing in common: they help you persuade people and influence their behaviors. You will notice that the list includes the major classics, but it has a bias towards newer books. Because, after all…
When you aim high, don’t just get to know the giants. Find the small ones standing on their shoulders.
I made this list for employees, managers, coaches, marketers, parents, politicians, NGO’s, and community leaders.
This ranking of 50 best influence & persuasion books is the average of five different rankings: the number of Amazon reviews, the number of GoodReads reviews, the average Amazon rating, the average GoodReads rating, and the number of days since first publication. That means this list shows you a mix of the most popular, best rated, and (relatively) newest books in this category.