30 Best Social Media Marketing Books

These are the 30 best books about social media marketing, based on reviews, ratings, and age.

Warning!

In this list you will not find books such as Trust Agents (Chris Brogan), Purple Cow (Seth Godin), or Six Pixels of Separation (Mitch Joel). I’m saving those for another list about trust and influence marketing.

You will also not find books such as Groundswell (Charlene Li), Likeonomics (Rohit Bhargava), or Putting the Public back in PR (Brian Solis). I’m saving those for a book list about reputation management and public relations.

And you won’t find The Connected Company (Dave Gray), SocialCorp (Joel Postman), or Socialnomics (Erik Qualman), because I am considering another book list about social business transformation.

Instead… this is purely a list about social media marketing. That’s it. Nothing else.

Enjoy.

This ranking of 30 best social media marketing books is the average of five different rankings: the number of Amazon reviews, the number of GoodReads reviews, the average Amazon rating, the average GoodReads rating, and the number of days since first publication. That means this list shows you a mix of the most popular, best rated, and (relatively) newest books in this category.

#	Title	Author	Year
1	Likeable Social Media How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)	Dave Kerpen	2011
2	Light, Bright and Polite How Businesses And Professionals Can Safely And Effectively Navigate Social Media	Josh Ochs	2012
3	Internet Prophets The World's Leading Experts Reveal How to Profit Online	Steve Olsher	2012
4	Renegades Write the Rules How the Digital Royalty Use Social Media to Innovate	Amy Jo Martin	2012
5	Youtility Why Smart Marketing Is about Help Not Hype	Jay Baer	2013
6	Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business	Ann Handley, C.C. Chapman	2010
7	Optimize How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing	Lee Odden	2012
8	UnMarketing Stop Marketing. Start Engaging	Scott Stratten	2010
9	Search and Social The Definitive Guide to Real-Time Content Marketing	Rob Garner	2012
10	Inbound Marketing Get Found Using Google, Social Media, and Blogs	Brian Halligan, Dharmesh Shah	2009
11	Social Change Anytime Everywhere How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community	Allyson Kapin, Amy Sample Ward	2013
12	Duct Tape Marketing The World's Most Practical Small Business Marketing Guide (multiple editions)	John Jantsch	2007
13	Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era	Gini Dietrich, Geoff Livingston	2012
14	Social Media Is Bullshit	B.J. Mendelson	2012
15	The New Rules of Marketing & PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (multiple editions)	David Meerman Scott	2007
16	Can't Buy Me Like How Authentic Customer Connections Drive Superior Results	Bob Garfield, Doug Levy	2013
17	Stand Out Social Marketing How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence	Mike Lewis	2012
18	The Referral Engine Teaching Your Business to Market Itself	John Jantsch	2010
19	The Social Media Strategist Build a Successful Program from the Inside Out	Christopher Barger	2011
20	The Zen of Social Media Marketing An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue (multiple editions)	Shama Kabani	2010
21	Social Marketing to the Business Customer Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships	Paul Gillin, Eric Schwartzman	2011
22	500 Social Media Marketing Tips Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!	Andrew Macarthy	2012
23	Welcome to the Fifth Estate How to Create and Sustain a Winning Social Media Strategy	Geoff Livingston	2011
24	Social Boom! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt	Jeffrey Gitomer	2011
25	Social Marketology Improve Your Social Media Processes and Get Customers to Stay Forever	Ric Dragon	2012
26	Real-Time Marketing and PR How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now	David Meerman Scott	2010
27	Word of Mouth Marketing How Smart Companies Get People Talking	Andy Sernovitz	2006
28	Success Secrets of Social Media Marketing Superstars	Mitch Meyerson	2010
29	8 Mandates for Social Media Marketing Success Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors	Kent Huffman	2012
30	The New Community Rules Marketing on the Social Web	Tamar Weinberg	2009

More Lists of Best Books

• 25 Best Blogging Books
• 15 Best Self-Publishing Books
• Top 15 Systems Thinking Books
• Top 100 Agile Books
• Top 100 Best Books for Managers, Leaders & Humans

I am an Amazon affiliate. By purchasing a book from this list you help me pay for this blog. And for coffee.

Do you like my writing? Subscribe to my Management Workout mailing list. You will be the first to get access to my latest articles, and the first to read about innovative ideas for creative workers in the networked economy!