What’s Your Value Story?

When you have determined what your values and purpose are as a team or organization, you have to put your money where your mouth is. Turn your values and purpose into action! Create your own story!

Are you aiming for honesty, excellence, and service? Get the team in a car, drive to a client where something went wrong with your product, and sing a song about how sorry you are while handing over a big bouquet of flowers. Should your work be focused on creativity, discipline, and orderliness? Get your team to make a perfectly executed work of art out of sticky notes, carefully measured out and modeled on the computer. They key is not only to promise to keep these values in mind, but also to do something to prove that these values matter.

At the end of the day, you just ask yourself, ‘How did our vision and values influence decisions I made today?’ If they did not, then they are pretty much BS.

– Peter Senge, The Fifth Discipline

My Values and Purpose

I am preparing the launch of a business called Happy Melly, together with Maarten Volders and Vasco Duarte. As our core values we have defined freedom, transparency, and holism (originally described as system thinking). And our purpose is the pursuit of happiness in work. Do I have a story to express those values? I certainly do!

One month ago I wrote the post Why I Won’t Take Your Call. In that post I explained in an honest and transparent way that I prefer emails over phone calls because I don’t aim for local optimization (of conversations). Instead I take a more holistic long-term view of the job of being a writer, and daily phone calls simply don’t fit the picture. I claim the freedom to place such constraints on my communication with people, not because I’m an autist (though maybe I am), but because I claim a right to happiness as a worker.

I didn’t realize it at the time of writing, but this story perfectly illustrates the values and purpose of our Happy Melly business, at least from my point of view. (And I’m sure Vasco and Maarten can produce similar examples, without the autism bit.)

What are your values?

What’s your story?

Value-story-mini-150This text is part of Value Story, a Management 3.0 Workout article. Read more here.

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  • http://www.softwareresults.us/ Dave Moran

    Great post, Jurgen! I take it that your actual goal is to become a full-time writer? By any standard you are already a successful writer, with two books, plenty of articles and a mountain of blog posts that drives interested readers to your site. Keep at it!

  • http://www.myagiletutor.com J. B. Rainsberger

    Thank you for a gentle nudge out of a confusing situation.

  • http://profile.typepad.com/jurgenappelo Jurgen Appelo

    Thanks Dave! Still working on the “full-time” part. 🙂

  • http://profile.typepad.com/jurgenappelo Jurgen Appelo


  • http://dimiterbak.blogspot.com/ Dimitar Bakardzhiev

    I noticed a quote from Ayn Rand. It might limit the number of readers because Ayn Rand is considered evil especially in Europe.
    See my here http://cognitive-edge.com/blog/entry/5800/starting-to-think-through-cas-in-government/ especially the comments.

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