Read a Book

Read a Book! Or Two.

I started running. Again.

But unlike previous (failed) attempts, this time, I want to do it right. This time, I intend to learn. That’s why I recently read The Power of Habit, by Charles Duhigg. Instead of just going for a run whenever I feel in the mood (which is almost never), I wanted to understand how to really make running part of my daily habits. Thanks to the book, I understand what to do now. My next challenge is to look for inspiration on why to keep running, which is the reason I’m reading Eat and Run. The next book on my list is the brilliantly titled Never Wipe Your Ass with a Squirrel.

The results so far? I ran this morning. I ran the morning before. I ran the morning before that.

And everything hurts!

So far, so good.

I always have the same approach to learning. When I wanted to know how to grow a successful weekly newsletter (almost 5,000 subscribers) I read two books on email marketing. When I wanted to learn how to become a self-publisher, I read five books on self-publishing. Influence marketing? Eight books!

Sometimes people ask me, “How can we start doing X?” or “How should we keep doing Y?” or “What does it take to become Z?”


Read a book!

Or two.
Or five.

When you’re as crazy as I am, read eight.

photo: (c) 2012 Hartwig HKB, Creative Commons 2.0

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  • Jonathan Keller

    Great post! I recently read (in a book) about how “common sense is not common practice” *wink *wink. Knowledge and information has never been so available as it is today. It just makes sense to use what has already been discovered by others. I’ve used books to bring alignment and a common language to teams. When I use the terms, autonomy, mastery and purpose in a conversation, anyone who has read Drive by Dan Pink relates to it. It becomes a shared [learning] experience. And because “organizations can become learning networks…” *wink *wink, I value books greatly. Kudos to you on running [again]! And thanks for the book references. I’ve already shared the Robillard book based on principle alone: a book with such a great title needs to be shared.

    • jurgenappelo

      Awesome, thanks for the compliments. And keep reading!

  • andrefaria

    Inspiring, Jurgen! Thank you.

  • Stefan Wunder

    Reading leads to learning and that is what makes us better at all kinds of stuff. Jürgen Dittmar told me that you are reading one specialized book per week. That was the trigger for me to set my personal goal to one specialized book per month. Wish you all the best for your running ambitions! Running is great (i started again half a year ago). But be aware: It’s addictive 😉

    • jurgenappelo

      Thanks, I want it to be addictive, otherwise I might stop. 🙂

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