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The Blame Game

The Blame Game

“You did not receive your order? Well, I did all I could. But they aren’t doing their job properly.”

“They...

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How to Write a Book… with Feedback and Options

As the author of a book, you make decisions all the time. Do you write about principles or about practices? Do you use the words he and s...

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How to Create a Book’s Front and Back Matter

So, your book has a great title, a nice cover, good content, and proper design? What about the front and back matter? The what? The front...

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How to Design a Book… Make It an Experience

I’m reading the book Steve Jobs, the exclusive biography by Walter Isaacson. Granted, I’m not a big fan of Steve Jobs, nor ha...

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How to Design a Book Cover… 5 Rules

One of the hardest parts of the book writing process is the design of the cover. Some experts claim the book cover is the most important ...

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How to Write a Book: Structured or Emergent

I believe most authors apply the hybrid approach to writing. They start anywhere they want, either with a logical outline or with some ra...

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How to Define Your Target Audience… with Questions

“Can our organization be a little bit more like Pixar, Spotify, Netflix, Zappos, Virgin, Valve or IDEO? Is there something I can do...

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