“You did not receive your order? Well, I did all I could. But they aren’t doing their job properly.”
“They still haven’t paid your invoice? Strange. They told me last time it would be done.”
“The feature is still not working? I don’t understand. I did submit the service request for you.”Read more
As the author of a book, you make decisions all the time. Do you write about principles or about practices? Do you use the words he and she or the more neutral they? Do you use chapter numbers or not? Do you make your own illustrations, or do you hire someone else? Do you insert jokes, or is your bookkeeper funnier than you are?
If you want a good book, you need to make good decisions. The problem is, you often have too little information to know what the good decisions are. There are two ways of dealing with that.Read more
So, your book has a great title, a nice cover, good content, and proper design? What about the front and back matter? The what? The front matter and the back matter! That’s all the extra stuff at the beginning and at the end of your book that sits between the cover and the chapters. Oh that, I’ll do all that stuff the day before I publish the book. *EEEEE* Wrong!!
A book is only good when it’s good from start to finish. It starts with the cover and it ends with the backside (or the final page in case of an eBook).Read more
I’m reading the book Steve Jobs, the exclusive biography by Walter Isaacson. Granted, I’m not a big fan of Steve Jobs, nor have I purchased any of the products he has offered to the world, but there are reasons to admire him. One thing that I can admire is his well-known passion for design and detail. It is, I believe, a talent (or behavior or competence) that is lacking, sadly, among most self-publishing authors.Read more
One of the hardest parts of the book writing process is the design of the cover. Some experts claim the book cover is the most important aspect of the book. If the cover doesn’t appeal to your audience, neither a great description nor fantastic content are going to help you sell the book, because most of your audience won’t be taking notice. This leads to my first rule for book cover design: don’t do the design yourself.Read more
I believe most authors apply the hybrid approach to writing. They start anywhere they want, either with a logical outline or with some random writing, but then they bounce up and down continuously to ensure that their writing has both structure and surprise.Read more
“Can our organization be a little bit more like Pixar, Spotify, Netflix, Zappos, Virgin, Valve or IDEO? Is there something I can do to get a better company culture? Better collaboration? Better management?”
There is a reason why I started the book description of my #Workout book on Amazon with this question. For me, it defines the target audience of the book.Read more
Do you want to join me on my Virtual Street Team in February?
As my Virtual Street Team member you get:
Exclusive access to me via a private channel
Several exclusive on-line chats with me
A free Kindle or ePub copy of the #Workout book
Free signed copies of the book and my previous two books
I don’t like it when people keep me waiting.
I reply to all emails within 24 hours. I pay my bills within two weeks, often within days. Last week, when one of my team members needed credit card information that I didn’t have with me, I did my best to send it within an hour. Web orders for my book? I validate shipping addresses within hours, and we send people’s orders within 48 hours. Invoices? I usually send them twice per month, or earlier when people ask for them.Read more
My book tour was crazy, exciting, ambitious, and exhausting.
The start of the tour now seems a long time ago, even though it was just six months. I had fun with 400 participants, had some great (and some not so great) travel experiences, and collected a good amount of fresh stories.Read more
After 4 years of working by myself, I am now the proud manager of a team of seven great people. Two months ago, I had already extended my one-person company Happy Melly One by adding Lisette Sutherland (general management) and Sergey Kotlov (software development). In the last couple of weeks, I asked Lisette and Sergey to conduct job interviews with people around the world for the roles of Internet marketing, content writing, web development, and video editing.Read more