Category:
Writing (20)

A Few More Words

I am having difficulty describing my new startup in a few sentences. Despite countless iterations, the perfect 30-second pitch or one-sli...

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How to Write a Book… with Feedback and Options

As the author of a book, you make decisions all the time. Do you write about principles or about practices? Do you use the words he and s...

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How to Create a Book’s Front and Back Matter

So, your book has a great title, a nice cover, good content, and proper design? What about the front and back matter? The what? The front...

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How to Design a Book… Make It an Experience

I’m reading the book Steve Jobs, the exclusive biography by Walter Isaacson. Granted, I’m not a big fan of Steve Jobs, nor ha...

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How to Design a Book Cover… 5 Rules

One of the hardest parts of the book writing process is the design of the cover. Some experts claim the book cover is the most important ...

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How to Write a Book: Structured or Emergent

I believe most authors apply the hybrid approach to writing. They start anywhere they want, either with a logical outline or with some ra...

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How to Define Your Target Audience… with Questions

“Can our organization be a little bit more like Pixar, Spotify, Netflix, Zappos, Virgin, Valve or IDEO? Is there something I can do...

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I’ll Speak for Free If You Write a Review

For book authors, Amazon reviews are very important. Reviews sell books. The difference between 10 and 100 book reviews can mean the diff...

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Define Your Target Audience

The big checklist that I used while writing my new book #Workout contained the following items:

Remove use of the words “agile�...

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Why I Don’t Use Leanpub

It seems not a week goes by without someone asking me, “Why don’t you publish on Leanpub?” or “Have you considered writing on Lea...

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Business Models for Book Authors

13 Business Models for Book Authors

It’s such a great time to write books!

The publishing world is transforming rapidly and smart authors–with a sense of ...

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How to Market a Self-Published Book

How to Market a Self-Published Book

Now that I’ve almost finished writing my third book I want to learn everything there is to know about publishing and marketing books. A...

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