Tag:
estimation (2)
Selling Small Dreams

Selling Small Dreams

Sell your customer a small dream. Use it to build trust. Next time they might find reality less scary. It happens regularly that I get ...

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Just Enough Estimates

#JustEnoughEstimates

Big estimates and commitments are not safe-to-fail, but having no estimates or commitments is unworkable. When I made my breakfast this m...

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