There’s a problem I have with suggestions for goals and purpose in standard management literature. Most writers and consultants assume that it’s a top-down exercise, where the management team defines the direction, and the rest of the business has to be “aligned”. Only some seem to understand that reality is in fact a little more complex.
There is a dominant discourse in which it is assumed, without much questioning, that small groups of powerful executives are able to choose the ‘direction’ their organization will move in, realize a ‘vision’ for it, create the conditions in which its members will be innovative and entrepreneurial, and select the ‘structures’ and ‘conditions’ which will enable them to be in control and so ensure success.
My purpose as a writer does not simply disappear when I’m part of a community of trainers who are building a business focused on management courses. I still need to write, while I’m organizing courses with others. Likewise, the purpose of an organization does not simply overrule the purpose of a team, or the purpose of an individual. The complex interweaving of collaboration and competition that we see happening horizontally between stakeholders is also happening vertically between different levels of abstraction. The purpose of an individual both aligns and conflicts with the purpose of the team, while the purpose of the team aligns and conflicts with the next higher levels of the organization. The alignment enables us to exchange value, while the conflict helps us to be creative and innovative. Complex systems survive because both happen at the same time. Alignment and conflict go hand in hand, both up and down.
Therefore, I strongly suggest that organizational layers are aware of each other’s purposes. Employees should subscribe to the purpose of the organization, while the organization must recognize the needs of employees. Teams will be in alignment and conflict with the goal of the department, while the department has to allow (and even invite) the emergence of purposes of teams.