Social Commerce (presentation)

Last week I was in Prague to do a keynote session for Global Collect, the leading payment service provider.

My session was called Social Commerce: What are we waiting for?

It was an evaluation of all the different ways in which social media can help to support e-commerce businesses.

I know it has little to do with my usual topics (agile development, complexity, management) but it is the kind of stuff that our company specializes in.

I researched the topic for several weeks, and this was the end result. Maybe you find it interesting. I do. 🙂

Social Commerce – What Are We Waiting For?

View more presentations from Jurgen Appelo.


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